Betano Announced New Global Partnership with UEFA
The Details
- Betano becomes the Official Global Betting Partner of the UEFA Europa League and the UEFA Europa Conference League through 2024.
- The multi-year partnership marks Betano's expansion into new markets and strengthens its presence within the sports industry.
- UEFA Europa League and UEFA Europa Conference League matches will feature prominent Betano branding, including on perimeter boards, match tickets, and other promotional materials.
Benefits for Betano
Betano expects to gain increased brand visibility and credibility through its association with UEFA, one of the most respected organizations in world football. The partnership will also provide Betano with access to exclusive content and marketing opportunities, such as player interviews and behind-the-scenes footage.
Benefits for Fans
The partnership between Betano and UEFA aims to provide fans with enhanced experiences and exclusive content related to the UEFA Europa League and the UEFA Europa Conference League. Betano will create engaging activations and promotions to bring fans closer to the action.
Statements from Key Figures
- "We are delighted to welcome Betano as the Official Global Betting Partner of the UEFA Europa League and the UEFA Europa Conference League. Betano is a forward-thinking brand with a commitment to innovation, and we believe that this partnership will be mutually beneficial," said UEFA Marketing Director Guy-Laurent Epstein.
- "This partnership with UEFA is a testament to Betano's ambition and commitment to the global football community. We are proud to be associated with two of UEFA's most prestigious club competitions, and we look forward to engaging with fans worldwide," said Betano CEO George Daskalakis.
The partnership between Betano and UEFA is expected to commence in the 2023/24 season and continue through the 2026/27 season. Betano is excited to embark on this journey with UEFA and contribute to the growth and success of the UEFA Europa League and the UEFA Europa Conference League.
About Betano
Betano is a leading online betting and gaming company operating in several regulated markets worldwide. The company is owned by Kaizen Gaming, a world-class gaming and entertainment provider. Betano offers a wide range of sports betting and casino games, as well as innovative features and promotions to enhance the customer experience.
About UEFA
The Union of European Football Associations (UEFA) is the governing body for football in Europe and is responsible for organizing a range of competitions, including the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League. UEFA represents 55 national football associations and plays a key role in developing and promoting football throughout Europe.
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