Betano Becomes Official Global Sponsor of UEFA

A Milestone in the Sports Betting Industry

Betano, the global online sports betting and gaming brand, has announced a landmark partnership with the Union of European Football Associations (UEFA). This historic agreement makes Betano the official global betting sponsor across all UEFA club competitions for the next three seasons, starting from 2023/24.

Key Highlights of the Partnership

• Exclusive branding rights across all UEFA club competitions, including the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League.
• Integration of Betano's branding on official UEFA digital platforms, match broadcasts, and stadium advertising.
• Development of co-branded content, experiences, and promotions for fans worldwide.

Benefits for Betano

This partnership is a significant milestone for Betano, elevating its brand recognition and establishing it as a major player in the global sports betting market. It will provide unparalleled access to millions of football fans and enhance their betting experience through exclusive content and promotions.

Benefits for UEFA

The partnership aligns with UEFA's goal of partnering with reputable and innovative brands that share its commitment to excellence and fan engagement. Betano's financial support and marketing expertise will contribute to the growth and development of UEFA club competitions.

Quote from Betano CEO

"We are incredibly proud to announce this historic partnership with UEFA," said Kaizen Gaming CEO George Daskalakis. "This collaboration is a testament to our unwavering commitment to football and our mission to provide the best possible betting experience to fans around the world."

Stats and Sources

• UEFA club competitions attract over 3.5 billion viewers worldwide.
• Betano operates in 12 countries across Europe and South America.
• Official UEFA Announcement